List as many examples of jobs in English as you can think of.
Use a translator to find the names if necessary.
What jobs do your parents have?
Ask everyone in the class what the job of their parents are
Add the jobs to a list
In small groups, use colour to categorise the jobs
Add a key/legend to your page to explain
CLASS SURVEY
Research, define and find examples of jobs for the following types of economic activity:
Primary industry
Secondary industry
Tertiary industry
Quaternary industry
Create a document or presentation with titles, images and text
JOB TYPES
Evaluate the potential of tourism as a strategy for economic development in low income countries
Evaluate the potential of tourism as a strategy for economic development in low income countries
THE POTENTIAL OF TOURISM FOR DEVELOPMENT
Tourism is a massive industry accounting for 9% of global GDP which has huge economic potential for developing countries.
In 2016, more than 1 billion people travelled internationally. 40% of those journeys ended up in a developing country.
Tourism represents $300 billion per year flowing from rich to poor countries (3 x bigger than the global aid budget).
Tourism flows therefore have a huge potential to lift low income countries (LICs) out of poverty.
Many small countries have benefitted enormously from tourism, however not all money reaches local people.
Examine the issues faced by the Swiss tourism industry
Examine the issues faced by the Swiss tourism industry
THE IMPORTANCE OF TOURISM FOR SWITZERLAND
Tourism is Switzerland’s 3rd largest industry after pharmaceuticals and watch-making.
The tourism sector is therefore one of the main drivers of the Swiss economy.
With 35.6 million overnight stays in 2015, the Swiss tourism industry generated around 2.8% of the country's gross domestic product, or a total of CHF 17.4 billion. More than 170,000 people (full-time-equivalents) work in the tourism industry.
However, 90% of Switzerland’s tourism income comes from skiing. In a future dominated by climate change and global warming, the skiing industry may not be a long term option.
PROBLEMS FACING THE SWISS TOURISM INDUSTRY
Fewer ski resorts in the future
Seasonal employment - no guarantee of year-round jobs for Swiss people
Swiss tourist do not visit the mountains when the weather is bad
The Swiss Franc is strong, making tourism expensive
Mountains are not used much between the Winter and Summer season
Hotels have to close temporarily when there are not enough people
CREATIVE SOLUTIONS TO THE PROBLEM
List the problems facing the Swiss tourism industry and how this solution is helping to solve them. What are the benefits for Switzerland and Swiss people?
SUSTAINABLE SWISS TOURISM PROJECT
Create a short video for the Swiss Tourism Agency proposing an alternative model for tourism in the future.
In the video you should:
Use data to explain why tourism is an important industry for Switzerland
Explain why global warming makes Switzerland’s tourism unsustainable
Provide an outline of the types of tourism you will focus on for different seasons of the year
Provide examples of activities and locations for future tourism
Explain how you will encourage emerging markets to come to Switzerland e.g. China, India
RESOURCES
Explore the YouTube page below. Look for examples of how Switzerland is modifying its tourism industry for different markets. Include examples in your project ideas.